Pick the door that fits where the plant is. If it is the wrong door, I will tell you on the first call and point you to the right one.
This practice is small on purpose. I take on a few founders each year, in addition to running my own businesses. That ratio is the point. It means I bring full attention to the work, and it means I am honest about fit before either of us commits.
I do not run funnels. I do not sell courses. I do not pretend to be a fractional executive, a coach, or a management consultant. What I do is closer to a private practice: founders find me through the Diagnosis, through people who have worked with me before, or through what I write. We talk. If there is a fit, we proceed. If not, I tell you on the first call and point you to someone better suited.
The five paths below are the doors into that practice. Some are self-serve. Others are by application. All are priced clearly, because surprise pricing is something I would not tolerate from a service I bought, and would not subject you to either.
Five minutes with the framework, the rest of the year with the report.
The BAAP self-serve diagnostic. Eight layers, a few honest questions per layer, five minutes from start to score. You get a private report that tells you which parts of your plant are thirsty, which are quietly choking the rest, and what to do about it next quarter.
A small, considered site that says exactly what your business is.
A two to three week engagement in which we build you a small, deliberate website. Not a brochure. Not a startup landing page with thirty sections nobody scrolls to. A site that names what you do, who you do it for, what it costs to work with you, and how to start.
We stand up the operating layer your business is missing.
A six to ten week engagement in which we design and stand up one to three of the eight BAAP layers — the ones the diagnostic says are choking growth. Stem work, leaf work, engine work. You leave the engagement with running systems, written-down decisions, and a team that knows how to keep them running.
A long, quiet relationship with one founder at a time.
The least public part of the practice. A six-month minimum engagement with one founder, in which we think together regularly about the business they are building. This is not coaching. There is no curriculum. It is a witness who has built things you are now building, available to you on a real cadence, for the period you most need someone to think with at full strength.
Eight years of building, distilled into one room.
Keynotes, workshops, and fireside conversations on operating, on seeing a business clearly, and on what scale actually feels like from inside the work. I speak the way I write: short sentences earning the long ones, no consultancy filler, with examples from actual businesses people in the room would recognise.
Sometimes the right engagement is none of the above. A two-day strategy intensive. A board observer seat for a fundraise. A specific question that needs three weeks of real attention from somebody who has done the thing before. If your situation is shaped like that, write to me.