I help founders see what's actually happening in their business, and build the structure it needs to grow without breaking you. Drawing on eight years building SmartFix, growing Foreal into a ₦3bn+ property portfolio, and the BAAP framework I developed along the way.
Most operators are handed metaphors that don't fit. A business is called a machine, a pipeline, a funnel. So they reach for levers and dashboards, and wonder why the thing keeps choking in the quiet places no diagram shows.
A business is a living thing. It breathes. It has roots you cannot see and leaves that catch the light. It needs feeding before it shows you it is hungry. It dies of small neglects long before it dies of big mistakes.
My practice exists to help you see your business that way: not as a board deck or a spreadsheet, but as something alive. Once you see it clearly, what to do about it becomes obvious. Then we do it together.
Most begin with the Diagnosis, then take whichever door their business is asking for.
The five-minute self-serve assessment. The fastest way to know where to spend the next quarter.
Take the Diagnosis →A small, considered site that says exactly what your business is.
The operating layer your business is missing, designed and stood up in six to ten weeks.
A long, quiet relationship with one founder at a time. Application only.
Keynotes, workshops, and fireside conversations on operating as a craft.
These are not case studies. They are the businesses I run.
An on-demand home and office maintenance business I started in 2017. Eight years of plumbers, electricians, technicians and dispatchers, learning the unglamorous mechanics of how a service business actually scales: how to price, how to schedule, how to keep the quality where the customer last saw it. SmartFix is where most of what I now teach was first learned in the rain.
oyasmartfix.comForeal didn't start as a property business. It started with a SmartFix maintenance client who already trusted us for repairs and asked if we could manage his property too. He had been burned by caretaker scams while based in the US. A neighbour, in the same position, became the second client. Then my wife Kevwe joined as Sales Director and changed the math of the business entirely. We grew a portfolio of over ₦3bn in assets, with over ₦1bn moved through it in the last twelve months, entirely from cashflow and partnership equity. No venture. No early outside money. Trust compounded into a business.
forealestatemanagement.comBAAP is the framework I developed across the two businesses above — Business As A Plant, eight layers, no metaphor more honest than this one. PAN is the PilotAde Network: a small, private membership of African operators using the framework on their own businesses, with quarterly gatherings and a shared backbone we are still building out, slowly and on purpose.
Short essays on LinkedIn, written between meetings and never on schedule. Operating notes, plant notes, the occasional Lagos observation.
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